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Men : Phat Farm
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Founded in 1992 as a young men's fashion label by Russell Simmons, Phat Farm, has since evolved to include a wide range of apparel and accessories for men, women (Baby Phat) and children (Phat Farm Kids).
Out of the contemporary American culture he helped to shape, Russell Simmons and his wife and Kimora Lee Simmons have stayed true to the spirit of hip hop, a 20-year movement among African-Americans which has seeped into the mainstream during the past several years.


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